any marketing students here - Forum

Private
National star

Sylvan wrote:
I'm supposed to write a paper on the visualization of online marketing and trying to google this is an absolute mess

Does someone has a starting point, some literature that can be used in an academic paper maybe?

Private
International star

Raquelle wrote:
hmm yea i have studied marketing
sounds like such a vast subject, got any more details or something to this assignment?
what kind of visualization are we talking about
like some user interface / graphic desig / aesthetic things
or visualized data analytics

Private
National star

Sylvan wrote:

Raquelle wrote:
hmm yea i have studied marketing
sounds like such a vast subject, got any more details or something to this assignment?
what kind of visualization are we talking about
like some user interface / graphic desig / aesthetic things
or visualized data analytics

It's a concept paper, we are supposed to write

It's more data analytics I would say.

A) what the topic is and why we need visualizations
B) who the intended users are (I plan on making the research question more specific and I wanna concentrate on consumers who want to educate themselves on the topic)
C) what research has been done and what tools are available as of now
D) possible data sources
F) how we would visualize it including sketches and explanation of the interfaces/ used visualization techniques
G) discussions of a possible evaluation/testing of said interface

Private
International star

Raquelle wrote:

Sylvan wrote:

Raquelle wrote:
hmm yea i have studied marketing
sounds like such a vast subject, got any more details or something to this assignment?
what kind of visualization are we talking about
like some user interface / graphic desig / aesthetic things
or visualized data analytics

It's a concept paper, we are supposed to write

It's more data analytics I would say.

A) what the topic is and why we need visualizations
B) who the intended users are (I plan on making the research question more specific and I wanna concentrate on consumers who want to educate themselves on the topic)
C) what research has been done and what tools are available as of now
D) possible data sources
F) how we would visualize it including sketches and explanation of the interfaces/ used visualization techniques
G) discussions of a possible evaluation/testing of said interface

hmm yes alright
i'll soon start writing my bachelor's thesis about data analytics actually lol
i'll try to find a few papers for you about the subject

good starting points could be something like
- data visualization and its importance, picture is easier and quicker to understand than a long ass report full of numbers etc
- tools for data analytics, excel is very common and easy to mention first but when amounts of data get bigger it is more efficient to go for coding instead, python is a good language for analytics and there are lots of information about that
- data analytics can be used to forecast/predict sales or other events as well, by creating machine learning algorithms such as decision tree, neural net, logistic regression, random forest etc with for example python

also big shout out for all those Indian youtubers and blog/article writes, i seriously recommend glancing through some of those about the subject. while not very academically correct or good to credit in the paper, might be a good and panic-lowering start. easy to understand.

Private
National star

Sylvan wrote:

Raquelle wrote:

Sylvan wrote:

Raquelle wrote:
hmm yea i have studied marketing
sounds like such a vast subject, got any more details or something to this assignment?
what kind of visualization are we talking about
like some user interface / graphic desig / aesthetic things
or visualized data analytics

It's a concept paper, we are supposed to write

It's more data analytics I would say.

A) what the topic is and why we need visualizations
B) who the intended users are (I plan on making the research question more specific and I wanna concentrate on consumers who want to educate themselves on the topic)
C) what research has been done and what tools are available as of now
D) possible data sources
F) how we would visualize it including sketches and explanation of the interfaces/ used visualization techniques
G) discussions of a possible evaluation/testing of said interface

hmm yes alright
i'll soon start writing my bachelor's thesis about data analytics actually lol
i'll try to find a few papers for you about the subject

good starting points could be something like
- data visualization and its importance, picture is easier and quicker to understand than a long ass report full of numbers etc
- tools for data analytics, excel is very common and easy to mention first but when amounts of data get bigger it is more efficient to go for coding instead, python is a good language for analytics and there are lots of information about that
- data analytics can be used to forecast/predict sales or other events as well, by creating machine learning algorithms such as decision tree, neural net, logistic regression, random forest etc with for example python

also big shout out for all those Indian youtubers and blog/article writes, i seriously recommend glancing through some of those about the subject. while not very academically correct or good to credit in the paper, might be a good and panic-lowering start. easy to understand.

thank you!!

Do you know any specialized tools that are used in the industry?

Private
International star

Raquelle wrote:
two practical analytics cases to see:
(these two datasets are public and very popular so you can find more different approaches to these online)

brazilian olist ecommerce (like brazilian ebay) analysis:
shweta-yadav15.github.io/Ecommerce-Data-Analysis/

bank telemarketing case:
towardsdatascience.com/machine-learning-case-study-a-data-driven-approach-to-predict-the-success-...

Private
International star

Raquelle wrote:

Sylvan wrote:

Raquelle wrote:

Sylvan wrote:
It's a concept paper, we are supposed to write

It's more data analytics I would say.

A) what the topic is and why we need visualizations
B) who the intended users are (I plan on making the research question more specific and I wanna concentrate on consumers who want to educate themselves on the topic)
C) what research has been done and what tools are available as of now
D) possible data sources
F) how we would visualize it including sketches and explanation of the interfaces/ used visualization techniques
G) discussions of a possible evaluation/testing of said interface

hmm yes alright
i'll soon start writing my bachelor's thesis about data analytics actually lol
i'll try to find a few papers for you about the subject

good starting points could be something like
- data visualization and its importance, picture is easier and quicker to understand than a long ass report full of numbers etc
- tools for data analytics, excel is very common and easy to mention first but when amounts of data get bigger it is more efficient to go for coding instead, python is a good language for analytics and there are lots of information about that
- data analytics can be used to forecast/predict sales or other events as well, by creating machine learning algorithms such as decision tree, neural net, logistic regression, random forest etc with for example python

also big shout out for all those Indian youtubers and blog/article writes, i seriously recommend glancing through some of those about the subject. while not very academically correct or good to credit in the paper, might be a good and panic-lowering start. easy to understand.

thank you!!

Do you know any specialized tools that are used in the industry?

python the coding language is the #1 for sure
efficient, relatively easy, can handle lots of data
R coding language is also widely used and quite similar

excel and power BI are also common, latter being the better one

those are probably the best known and i have also used all of them
also some that i know that exist and are popular but have not used:
- SAS
- SAP
- Apache Spark
- Splunk

Private
National star

Sylvan wrote:

Raquelle wrote:

Sylvan wrote:

Raquelle wrote:
hmm yes alright
i'll soon start writing my bachelor's thesis about data analytics actually lol
i'll try to find a few papers for you about the subject

good starting points could be something like
- data visualization and its importance, picture is easier and quicker to understand than a long ass report full of numbers etc
- tools for data analytics, excel is very common and easy to mention first but when amounts of data get bigger it is more efficient to go for coding instead, python is a good language for analytics and there are lots of information about that
- data analytics can be used to forecast/predict sales or other events as well, by creating machine learning algorithms such as decision tree, neural net, logistic regression, random forest etc with for example python

also big shout out for all those Indian youtubers and blog/article writes, i seriously recommend glancing through some of those about the subject. while not very academically correct or good to credit in the paper, might be a good and panic-lowering start. easy to understand.

thank you!!

Do you know any specialized tools that are used in the industry?

python the coding language is the #1 for sure
efficient, relatively easy, can handle lots of data
R coding language is also widely used and quite similar

excel and power BI are also common, latter being the better one

those are probably the best known and i have also used all of them
also some that i know that exist and are popular but have not used:
- SAS
- SAP
- Apache Spark
- Splunk

thank you!

Private
International star

Raquelle wrote:
ugh these scientific articles never have enough pictures even if they are about Visualization
but here are some

Smeulders, R., & Heijs, A. (n.d.). Interactive Visualization of High Dimensional Marketing Data in the Financial Industry. Ninth International Conference on Information Visualisation (IV’05). doi:10.1109/iv.2005.66
https://sci-hub.se/10.1109/iv.2005.66

Ashman, R., & Patterson, A. (2015). Seeing the big picture in services marketing research: infographics, SEM and data visualisation. Journal of Services Marketing, 29(6/7), 613–621. doi:10.1108/jsm-01-2015-0024
sci-hub.se/10.1108/JSM-01-2015-0024

Daradkeh, M. (2017). A preliminary study of user acceptance and adoption of data visualisation tools for decision support in business organisations. International Journal of Business Information Systems, 26(3), 297. doi:10.1504/ijbis.2017.087105
sci-hub.se/10.1504/IJBIS.2017.087105

Cheng, D., Mai, Z., Wu, J., Qin, G., & Zhao, W. (2006). A Service-Oriented Integrating Practice for Data Modeling, Analysis and Visualization. 2006 IEEE International Conference on e-Business Engineering (ICEBE’06). doi:10.1109/icebe.2006.12
sci-hub.se/10.1109/icebe.2006.12

Embarak, O. (2018 ). The Importance of Data Visualization in Business Intelligence. Data Analysis and Visualization Using Python, 85–124. doi:10.1007/978-1-4842-4109-7_2
sci-hub.se/10.1007/978-1-4842-4109-7_2

Tripp, J. F. (2019). Data Visualization. Essentials of Business Analytics, 111–135. doi:10.1007/978-3-319-68837-4_5
sci-hub.se/10.1007/978-3-319-68837-4_5

Private
National star

Sylvan wrote:

Raquelle wrote:
ugh these scientific articles never have enough pictures even if they are about Visualization
but here are some

Smeulders, R., & Heijs, A. (n.d.). Interactive Visualization of High Dimensional Marketing Data in the Financial Industry. Ninth International Conference on Information Visualisation (IV’05). doi:10.1109/iv.2005.66
https://sci-hub.se/10.1109/iv.2005.66

Ashman, R., & Patterson, A. (2015). Seeing the big picture in services marketing research: infographics, SEM and data visualisation. Journal of Services Marketing, 29(6/7), 613–621. doi:10.1108/jsm-01-2015-0024
sci-hub.se/10.1108/JSM-01-2015-0024

Daradkeh, M. (2017). A preliminary study of user acceptance and adoption of data visualisation tools for decision support in business organisations. International Journal of Business Information Systems, 26(3), 297. doi:10.1504/ijbis.2017.087105
sci-hub.se/10.1504/IJBIS.2017.087105

Cheng, D., Mai, Z., Wu, J., Qin, G., & Zhao, W. (2006). A Service-Oriented Integrating Practice for Data Modeling, Analysis and Visualization. 2006 IEEE International Conference on e-Business Engineering (ICEBE’06). doi:10.1109/icebe.2006.12
sci-hub.se/10.1109/icebe.2006.12

Embarak, O. (201

. The Importance of Data Visualization in Business Intelligence. Data Analysis and Visualization Using Python, 85–124. doi:10.1007/978-1-4842-4109-7_2
sci-hub.se/10.1007/978-1-4842-4109-7_2

Tripp, J. F. (2019). Data Visualization. Essentials of Business Analytics, 111–135. doi:10.1007/978-3-319-68837-4_5
sci-hub.se/10.1007/978-3-319-68837-4_5

thank you so much!

Private
International star

Raquelle wrote:

Sylvan wrote:

Raquelle wrote:
ugh these scientific articles never have enough pictures even if they are about Visualization
but here are some

Smeulders, R., & Heijs, A. (n.d.). Interactive Visualization of High Dimensional Marketing Data in the Financial Industry. Ninth International Conference on Information Visualisation (IV’05). doi:10.1109/iv.2005.66
https://sci-hub.se/10.1109/iv.2005.66

Ashman, R., & Patterson, A. (2015). Seeing the big picture in services marketing research: infographics, SEM and data visualisation. Journal of Services Marketing, 29(6/7), 613–621. doi:10.1108/jsm-01-2015-0024
sci-hub.se/10.1108/JSM-01-2015-0024

Daradkeh, M. (2017). A preliminary study of user acceptance and adoption of data visualisation tools for decision support in business organisations. International Journal of Business Information Systems, 26(3), 297. doi:10.1504/ijbis.2017.087105
sci-hub.se/10.1504/IJBIS.2017.087105

Cheng, D., Mai, Z., Wu, J., Qin, G., & Zhao, W. (2006). A Service-Oriented Integrating Practice for Data Modeling, Analysis and Visualization. 2006 IEEE International Conference on e-Business Engineering (ICEBE’06). doi:10.1109/icebe.2006.12
sci-hub.se/10.1109/icebe.2006.12

Embarak, O. (201

. The Importance of Data Visualization in Business Intelligence. Data Analysis and Visualization Using Python, 85–124. doi:10.1007/978-1-4842-4109-7_2
sci-hub.se/10.1007/978-1-4842-4109-7_2

Tripp, J. F. (2019). Data Visualization. Essentials of Business Analytics, 111–135. doi:10.1007/978-3-319-68837-4_5
sci-hub.se/10.1007/978-3-319-68837-4_5

thank you so much!

no problem! i'm happy if i was any help!
good luck with your paper

Private
National star

Sylvan wrote:

Raquelle wrote:

Sylvan wrote:

Raquelle wrote:
hmm yes alright
i'll soon start writing my bachelor's thesis about data analytics actually lol
i'll try to find a few papers for you about the subject

good starting points could be something like
- data visualization and its importance, picture is easier and quicker to understand than a long ass report full of numbers etc
- tools for data analytics, excel is very common and easy to mention first but when amounts of data get bigger it is more efficient to go for coding instead, python is a good language for analytics and there are lots of information about that
- data analytics can be used to forecast/predict sales or other events as well, by creating machine learning algorithms such as decision tree, neural net, logistic regression, random forest etc with for example python

also big shout out for all those Indian youtubers and blog/article writes, i seriously recommend glancing through some of those about the subject. while not very academically correct or good to credit in the paper, might be a good and panic-lowering start. easy to understand.

thank you!!

Do you know any specialized tools that are used in the industry?

python the coding language is the #1 for sure
efficient, relatively easy, can handle lots of data
R coding language is also widely used and quite similar

excel and power BI are also common, latter being the better one

those are probably the best known and i have also used all of them
also some that i know that exist and are popular but have not used:
- SAS
- SAP
- Apache Spark
- Splunk

Do you maybe know of any sources for online marketing data?

Private
World famous

AtlantaG1912 wrote:
I work in marketing as digital marketing assistant if you want some help I can message you when I finish work xx

Private
International star

Raquelle wrote:

Sylvan wrote:

Raquelle wrote:

Sylvan wrote:
thank you!!

Do you know any specialized tools that are used in the industry?

python the coding language is the #1 for sure
efficient, relatively easy, can handle lots of data
R coding language is also widely used and quite similar

excel and power BI are also common, latter being the better one

those are probably the best known and i have also used all of them
also some that i know that exist and are popular but have not used:
- SAS
- SAP
- Apache Spark
- Splunk

Do you maybe know of any sources for online marketing data?

hmm what kind of data
companies tend to keep their data of value private
i can find some overall statistics very easy
like this
www.marketingevolution.com/knowledge-center/50plus-data-driven-marketing-and-personalization-stat...
financesonline.com/digital-marketing-statistics/

but like raw ass data from companies is harder
here are some
data.world/datasets/marketing
www.kaggle.com/datasets/jackdaoud/marketing-data

Private
National star

Sylvan wrote:

AtlantaG1912 wrote:
I work in marketing as digital marketing assistant if you want some help I can message you when I finish work xx

yes, that would be great!

Private
World famous

AtlantaG1912 wrote:

Sylvan wrote:

AtlantaG1912 wrote:
I work in marketing as digital marketing assistant if you want some help I can message you when I finish work xx

yes, that would be great!

No bother xx