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| ☕MC DONALD'S HISTORY 1954-1975 ☕ |
 In 1954 Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San Bernardino, California. In1955 Ray Kroc opened his first restaurant in Des Plaines, Illinois (near Chicago), and the McDonald's Corporation was created. In 1957 Quality, Service, Cleanliness and Value (Q.S.C. & V.) became the company motto. In 1959 the 100th McDonald's opened in Chicago. In 1961 Ray Kroc bought all rights to the McDonald's concept from the McDonald's brothers for $2.7 million. Hamburger University opened in Elk Grove, near Chicago. In 1963 one billion hamburgers sold.The 500th restaurant opened. The 500th student graduates from Hamburger University. Ronald McDonald made his debut. McDonald's net income exceeded $1 million. In 1964 filet-o-Fish sandwich introduced. In 1965 McDonald's Corporation went public. Per earning ratio varies from 10 to 22 during year; stock price range, 15- 33.5.In 1966 McDonald's listed on the New York stock exchange on the 7th May. In 1967 the first restaurants outside of the USA opened in Canada and Puerto Rico. In 1968 The Big Mac was introduced. The 1,000th restaurant opened in Des Plaines, Illinois. In 1970McDonald's restaurant in every US state. Ray Cesca (Director of Global Purchasing of the McDonald's Corporation) has admitted that when McDonald's opened stores in Costa Rica in 1970, they were using beef from cattle raised on ex-rainforest land, deforested in the 1950's and 1960's. New countries - Virgin Islands, Costa Rica. In 1971 the Egg McMuffin sandwich was test marketed in the US as McDonald's first breakfast menu item. McDonald's Japanese President, Den Fujita, stated "the reason Japanese people are so short and have yellow skins is because they have eaten nothing but fish and rice for two thousand years"; "if we eat McDonald's hamburgers and potatoes for a thousand years we will become taller, our skin become white and our hair blonde". New countries - Japan, Holland, Australia, Germany, Panama, Guam. In 1972 assets exceeded $500 million and sales surpassed $1 billion. A new McDonald's restaurant opening every day.New countries - France, El Salvador. The 2,000th restaurant opened in Des Plaines, Illinois. The Quarter Pounder was introduced. Ray Kroc made a $250,000 donation to the controversial 1972 presidential campaign of Richard Nixon, a donation which was perhaps a subject of investigation during the Watergate corruption scandal. Passages in the 'Behind The Arches' book (written with McDonald's backing and assistance) state that the donation came around the very time that McDonald's franchisees were lobbying to prevent an increase in the minimum wage, and to get legislation (dubbed 'The McDonald's Bill') passed to be able to pay a sub- minimum wage to some young workers. In 1973 McDonald's Golden Arches Restaurants Limited founded in UK as a joint venture partnership between the McDonald's Corporation and two businessmen; one British, one American.New country - Sweden. Egg McMuffin introduced. In 1974 The 3,000th McDonald's restaurant was opened in Woolwich (south east London) in October, the first in the UK. The company admitted that NOBODY went in and later decided to target children with TV ads. The UK Head Office was sited in Hampstead, North London. Up to 1974, McDonald's employees in Puerto Rico were unionised, but the company was sold to a new franchisee. A dispute followed, closing all the stores and McDonald's pulled out of Puerto Rico. They reopened in 1980 with non-union labour. New countries - England, Netherlands, Antilles, Guatemala.The first Ronald McDonald House opened in Philadelphia. At a San Francisco Labor Board hearing, McDonald's workers testified that lie-detectors had been used to ask about union sympathies, following which the company was threatened with legal action. In 1975 The company's first Drive-Thru opened in Sierra Vista, Arizona.New countries - Hong Kong, Bahamas, Nicaragua.Fred Turner becomes Chairman, Ray Kroc Senior Chairman, and Ed Schmitt becomes President.Broadcast advertising appeared in UK cinemas.  HOW TO MAKE MC DONALD'S FRENCH FRIES ? |
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