callum wrote:
STRENGTHS OF CONFORMITY EXPLANATIONS
-> there is research support for NSI
-> in asch's research, some p's told him they had a fear of disapproval
-> they knew the answers were incorrect (controlled condition showed qs to be easy) but went along anyway
-> when p's were asked to write down answers instead, conformity dropped by 12.5%
-> strength because it shows a desire for social approval is a key driver in conformity
-> both NSI and ISI have real life applications
-> they can both be applied to real life situations and explain why we conform in for example, peer group pressure in terms of fashion and music (NSI) and situational ambiguity such as new school (ISI)
-> strength as it shows how people use NSI and ISI on a daily basis